Interiors

Success story

Home decorations add a visual aspect to new product development

PROJECT OVERVIEW

A long-standing relationship and our unique technical capabilities help Zwartz identify new markets in flower wrapping and home decorations.

APPLICATIONS IN FASHIONABLE MARKETS

Zwartz has a long history as a family-owned, Netherlands-based textiles company. In recent times, it has used its technology and know-how with jute products to enter markets such as flower wrapping - taking advantage of the Netherlands' position as the world's largest flower supplier. Since 1998, Zwartz has used our product, Colback, for flower wrapping - as well as for table and wall coverings.

CLOSE CO-OERATION IS VISUALLY EFFECTIVE

As part of the continuous search for visually new products, we combined our fleecing technology with an externally available yarn - and produced a material with an attractive appearance that drew a lot of interest and attention. After a small trial production run, we presented it to Zwartz, who indicated their preferred colour combinations of gold, silver and bronze - to be used in table and flower decorations, particularly with the Christmas period in mind.

Customer 

Zwartz

Location 

Netherlands

Application End Use 1

Flower Decorative Wrapping 

Application End Use 2

Table and Home Decorations

A DECORATIVE BOOST TO NEW PRODUCT OFFERINGS

The product, which Zwartz has launched as Sizo Lurex, is a densely structured decorative non-woven fabric with a slightly shimmering effect. It is further enhanced by incorporated glitter threads. It's a high-end product that will complement Zwartz's range of the decoration specialties. The company has promoted it with a special sample card sent to over 1,000 customers.

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Contact our team with any questions about your interiors projects.

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